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Privacy Policy

1. Introduction

Hey there! Thanks for checking out Optix. We’re a cool company from the US that makes awesome stuff to make building websites super easy and fun. Before you start using our services, make sure to read our Terms and Conditions and Privacy Policy. You gotta agree to both of them to be able to use our cool stuff.

2. Definitions

In this Agreement, we might use some words or phrases that you need to know the meaning of. But remember, this list doesn’t include everything, and you shouldn’t think that any definition is so important that it makes this Agreement not make sense.

3. Data Collected

Data Storage Location

We’re a company from the good ol’ USA, and we use web servers that are only located in the US. Our hosting provider, WPEngine, follows this thing called the EU/US “Privacy Shield” to make sure your data is kept safe and follows the rules of GDPR. If you want to know more about how WPEngine handles privacy, you can check out their privacy policy here: WPEngine Privacy Policy.

Registration Data

So, if you sign up on our website, we keep track of the username you pick and your email address. We might also save any other personal info you add to your profile. The cool thing is, you have the power to check out, change, or even delete your personal info whenever you want (except for your username, sorry!). Just so you know, the people who run the website can also see and make changes to this info. you can check out their privacy policy here: WPEngine Privacy Policy.

Purchase Data

Hey there! If you want to make changes to this text, just click on the edit button. To get help with a product, you need to sign up and enter one or more Envato purchase codes on our website. We’ll keep these codes safe along with the dates when your support will expire and your user info. This is super important because it allows us to give you access to downloads, product support, and other cool stuff for customers like you.

Support Data

Hey there! So, if you signed up on our website and have a legit support account, you can totally ask for help by submitting support tickets. These tickets go to this cool system called HelpScout, which is like a third party that helps us out. Don’t worry, only the info you give us is sent, and we always ask for your permission before creating a new support ticket.


When you write comments on the site, we gather some information. This includes the stuff you type in the comments form, like your name and message. But we also collect something called an IP address and a browser user agent string. Now, an IP address is like a special code that helps us know where the comment is coming from. And a browser user agent string is just a fancy way of saying we can tell what kind of device or web browser you’re using. It’s all to make sure everything runs smoothly and to keep the site safe.

When you use your email address, it gets turned into a secret code called a hash. This code is used to check if you have a Gravatar account. If you do, your picture might show up when you leave a comment. But don’t worry, you can read all about how Gravatar keeps your information private in their privacy policy. Once your comment is approved, everyone can see your profile picture along with what you wrote.

Contact Form

When you send us a message using the contact form on our website, it goes straight to our company email, which is hosted by Gmail. Just so you know, Google follows this thing called the EU/US “Privacy Shield” policy.

Just so you know, the stuff you send in is only kept to help out with customer service. No worries, it won’t be used for any marketing stuff or shared with anyone else. It’s all about making sure you’re taken care of!

Google Analytics

We have this cool thing called Google Analytics on our website. It helps us keep track of how people use our site, but don’t worry, it doesn’t store any personal information about you. If you want to learn more about it, just check out the next section.

4. Website Analytics (Google Analytics)

This website has this cool thing called Google Analytics. It’s like a tool that helps the people who run this website understand how it’s doing. Google Inc., which is this big company in California, is the one who runs this tool. Their address is 600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you use this website, Google Analytics uses cookies to check out how you’re using it. Cookies are like little pieces of information that help track what you do on the site. They send this info to Google’s servers in the USA and keep it stored there. The people who run this website want to understand how you use it so they can make it better for you and show you ads that you might like. This is all allowed under a rule called Art. 6 (1) (f) of the EU’s GDPR. If you want to know more about cookies, you can check out the Cookies section in the Privacy Policy.

This cool website also uses Google Analytics to find out stuff about the people who visit it. It can tell us things like how old they are, if they’re a boy or a girl, and what they’re interested in. But don’t worry, it doesn’t know who you are personally. It just looks at general information from Google and other websites. If you don’t want this feature, you can turn it off on your own Google account or choose not to be tracked by Google Analytics on this site. We’ll show you how to do that.

If you want to know more about how Google Analytics deals with your information, you can check out Google’s privacy policy. We really care about your privacy, so we’ve made sure to take extra steps to protect the data we send to Google Inc. You can see what we’ve done below.

We really care about keeping your personal stuff private, so we’ve done some things to make sure your info stays safe when it’s sent to Google Inc. Check it out below!

Data Processing Agreement

So, guess what? We made a deal with Google Inc.! It’s all about handling data that we send to them. This deal is super important because it makes sure we follow the rules set by the US, EU, and other data protection authorities when we use Google Analytics. Cool, right?

IP Anonymization

On this website, we have this cool thing called Google’s IP anonymization feature. Basically, what it does is it makes sure that your address is kept super duper private. As soon as the data is collected, this feature kicks in and makes your IP address all anonymous. It happens before any storage or processing happens, so your full IP address is never saved on the computer. Pretty neat, right?

The IP anonymization functionality in Analytics replaces the last octet of IPv4 user IP addresses and the final 80 bits of IPv6 addresses with zeros in memory shortly after transmitting them to the Analytics Collection Network.

Google utilizes masked IPs to assess the usage of websites, generate reports on website activity, and offer additional statistical data.

Opting Out Of Google Analytics

Browser Settings

By adjusting your browser settings, you can typically avoid the storage of Analytics cookies. However, it’s important to note that this may result in a limited experience of the website’s full functionality.

Browser Plugin

Google provides a browser plugin that conveniently blocks the transmission of data from Analytics cookies to the Analytics Collection Network. You can download the plugin here: Google Analytics Opt-out.

5. Embedded Content

Pages on this site may feature embedded content, such as YouTube videos, which functions similarly to visiting the external website directly. These external websites may gather information about you, employ cookies, integrate additional third-party tracking, and observe your engagement with the embedded content. This includes monitoring your interaction if you have an account and are logged in to that external website. The following is a list of the services we utilize:


The Facebook page plugin is employed to showcase our Facebook timeline on our site. Facebook operates under its own set of cookie and privacy policies, beyond our control. No cookies from Facebook are installed until you provide consent, and your IP is not transmitted to a Facebook server until such consent is granted.


We utilize the Twitter API to display our tweet timeline on our site. Twitter has its own cookie and privacy policies over which we have no influence. Your IP is not sent to a Twitter server until you grant consent.


Our site incorporates embedded YouTube videos. YouTube operates under its own cookie and privacy policies beyond our control. No YouTube cookies are set, and your IP is not sent to a YouTube server until you provide consent.


Pages on this site may feature embedded content, such as YouTube videos, which functions similarly to visiting the external website directly. These external websites may gather information about you, employ cookies, integrate additional third-party tracking, and observe your engagement with the embedded content. This includes monitoring your interaction if you have an account and are logged in to that external website. The following is a list of the services we utilize:

Consent Choice

We offer you the option to accept or decline this arrangement. Consent boxes are presented for all embedded content, and no data is transmitted until you have granted consent.

6. Cookies

This website employs cookies, which are small text files placed on your device to enhance the user experience. Typically, cookies are utilized to retain user preferences, store information such as items in shopping carts, and provide anonymized tracking data to third-party applications like Google Analytics. Cookies are designed to improve your overall browsing experience. If you prefer, you can choose to disable cookies on this site and others by adjusting your browser settings. For guidance on how to do this, we recommend consulting the help section of your browser.

Necessary Cookies (All Site Visitors)

Essential Cookies (Additional for Logged-In Customers)

Non Mandatory

7. Who Has Access To Your Data

If you are not a registered client on our site, we do not have the capability to retain or view any personal information related to you.

If you are a client with a registered account, access to your personal information is available to:

8. Third Party Access To Your Data

We do not disclose your data to third parties in a manner that exposes any of your personal information, such as email or name. The only exceptions to this rule are for partners with whom we share limited data necessary to deliver the services you anticipate from us. Please refer to the details below:

Envato Pty Ltd

To validate and retrieve your purchase information regarding licenses for the Avada theme, we transmit your provided tokens and purchase keys to Envato Pty Ltd. We utilize the response from their API to register your validated support data. You can review the Envato privacy policy here: Envato Privacy Policy.

9. How Long We Retain Your Data

When you submit a support ticket or a comment, its metadata is stored until you instruct us to remove it. This data is utilized for the purpose of recognizing you and facilitating the automatic approval of your comments, avoiding the need for moderation.

If you register on our website, the personal information you provide in your user profile is also retained. You have the ability to view, edit, or delete your personal information at any time, with the exception of changing your username. Website administrators also have access to view and edit this information.

10. Security Measures

We implement the SSL/HTTPS protocol across our entire site. This ensures the encryption of user communications with the servers, preventing unauthorized capture or hijacking of personally identifiable information by third parties.

In the event of a data breach, our system administrators will promptly undertake all necessary measures to safeguard system integrity. They will notify affected users and make efforts to reset passwords if deemed necessary.

11. Your Data Rights

General Rights

If you have a registered account on this site or have left comments, you have the right to request an exported file containing the personal data we hold about you, including any additional information you have provided to us.

You also have the option to request the erasure of any personal data we have stored about you. However, it’s important to note that we may be unable to erase data that is essential for your status as an active customer, such as basic account information like an email address. We may be obligated to retain such data for administrative, legal, or security purposes.

GDPR Rights

RedDevs allows residents of the European Union to utilize its service. Consequently, ThemeFusion intends to adhere to the European General Data Protection Regulation (GDPR).

12. Third Party Websites

ThemeFusion may include links to third-party websites on this site. It’s important to note that these third-party websites are not screened for privacy or security compliance by ThemeFusion, and by using these links, you release ThemeFusion from any liability for the conduct of these third-party websites.

Social media sharing links, whether presented as text links or social media icons, do not establish a connection to the associated third parties unless you explicitly click on them.

Please be aware that this Privacy Policy, along with any other policies in place, including any amendments, does not create rights enforceable by third parties or require the disclosure of personal information related to members of the Service or Site. ThemeFusion holds no responsibility for the information collected or used by any advertiser or third-party website. It is recommended to review the privacy policy and terms of service for each site visited through third-party links.

13. Data Disclosure for Legal Compliance

In certain situations, it may be necessary or desirable for ThemeFusion, for legal reasons, to disclose your information in response to a request from a government agency or a private litigant. By using our services, you agree that we may reveal your information to a third party if, in good faith, we believe it is necessary for the purposes of a civil action, criminal investigation, or other legal matter. If we receive a subpoena affecting your privacy, we may choose to notify you to provide an opportunity for you to file a motion to quash the subpoena. Alternatively, we may attempt to quash it ourselves, but we are not obligated to take either action. We may also proactively report you and disclose your information to third parties if we believe, in our good faith judgment, that it is prudent to do so for legal reasons, such as suspicion of engagement in fraudulent activities. By using our services, you release us from any damages that may arise from or relate to the release of your information in response to requests from law enforcement agencies or private litigants.

Any sharing of personal data for legal purposes will be conducted in compliance with the laws of the country in which you reside.

14. Amendments

We reserve the right to modify this Privacy Policy periodically. In the event of amendments, we will update this page accordingly and require your acceptance of the modifications to continue using our services.